COMO MEJORAR LA COMPETITIVIDAD TURISTICA DE UN DESTINO: ANALISIS DEL MEDITERRANEO ESPAÑOL Y RECOMENDACIONES A LOS GESTORES DE LOS DESTINOS

Antonio García Sánchez, David Siles López

Resumen


En España el sector turístico ha desempeñado un rol importante, desde la crisis financiera e inmobiliaria de 2008 es uno de los sectores que ha mostrado mejor comportamiento, es por ello que se ha de incidir en mejorar la competitividad turística de las provincias españolas y aprovechar así la contribución del turismo. Hemos seleccionado para este análisis las provincias del Mediterráneo por ser las que mayor cuota turística acumulan respecto al conjunto nacional, y por sus características comunes en el ámbito turístico. La manera de analizar y posteriormente sugerir propuestas para mejorar la competitividad de los destinos turísticos del Mediterráneo, analizar a continuación las valores de los indicadores que representan la competitividad de los destinos, para luego valorar mediante un panel de expertos la importancia de los factores en cada destino, y finalmente, sugerir actuaciones para aumentar la competitividad.

 

ABSTRACT

In Spain tourism sector has had a relevant role since financial and real state crisis in 2008, tourism is one of the few sectors that has helped to economic recovery and it is improving it performance year a year, so tourism competitiveness in the Spanish provinces must be enhanced taking advantage of the tourism good behavior. We have selected the Mediterranean area provinces because of their mayor acummulated tourism share above national, and because of their similar characteristics. The way of improving competitiveness, then to analyze the provinces which have worst performance on the indicators that form the factors, next to asses the factor importance through and expert panel, and finally to recommend actions for improving competitiveness

 


Palabras clave


Competitividad Turística; Mediterráneo Español; Indicadores; Panel de Expertos

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Referencias


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DOI: https://doi.org/10.1234/RAT2011n11

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ISSN impresión: 1885-2564

ISSN electrónico: 2254-0644