GT 1.1 Capacidades Dinâmicas e Inovação em Negócios Turísticos

Autor/a
Hamilton Pozo (Universidade Anhembi Morumbi)
Coautor/es
Elizabeth Kyoko Wada (Universidade Anhembi Morumbi)
Takeshy Tachizawa (FACCAMP)

The policies of human behaviour transformed in policies of hospitality are fundamental for the organization to keep the employees working energized and highly motivated to reach those high levels of accomplishment, which will lead the company to a leading position on the market. This relationship is the essence of motivation. Finally, we presented in this work some of the main evaluations obtained in field research and finally some recommendations for implementation of a program of Politics of hospitality that promotes larger satisfaction degree in the work. Business organizations are social systems that combine science and technology and people and we need to understand how they work together. Science makes possible the technology that is applied by people according to their motivation. When people apply science/technology in a business organization, an immensely complex social system is created that must be carefully managed and used.  Human behaviour in an organization produces a special and complex network of human relationships that interacts in many ways in order to obtain social balance. It is very important that this balance occur in a business organization because it will make possible the success and continued development of the business to obtain more competitiveness in the market. The behavior of human beings is rather unpredictable because it reflects the deep-seated needs, which must be taken into account for effectively motivating them to contribute to improving the competitiveness of the business. Taking these factors into consideration, it is evident that it is of great importance for these organizations to look at the main influence of the inside environment of the companies upon the performance of their employees and the companies as a whole. Analysing their level of job satisfaction, the company can better inform their Hospitality Policy in order to improve employee motivation.  The study to gather data about national and multinational companies located in Brazil that are doing very well and are having good results in both local and global markets; to find out how these companies are working with factors linked to human behaviour and the programs of hospitality. The population chosen as subject of this study is made up of employees working in a great diversity of functions.  The origin and rules that configure different Human Resource Policies and Hospitality Policies associated to each operational function developed in the area should, in ideal terms, reflect the human resource needs available in the organization.  In this research, we looked for the conditions necessary for responding to the important issues at stake in this area. We will seek to develop parameters and orientation for organizations to motivate their employees in the creation of a positive environment that stimulates innovative behavior in order to improve their competitiveness as a world-class business in the global market. It was a quantitative research that admitting a level of error of 5% for the estimates of the population characteristics and a coefficient of reliability of 95%, we arrived at a sample of 800 employees from different companies to guarantee the representativeness of the study. Besides this sample, fifty (50) additional questionnaires were reserved for cases of questionnaires not answered. Due to practical reasons, participation in the study obeyed a process of non-probabilistic sampling. This research also intends to supply elements to help administrators of Hospitality Policies to elaborate plans and programs to be implemented in their companies in order to change the existent paradigm by giving proper attention to the main resource of an organization, its employees.

Palabras clave: Hospitality policies, Job satisfaction, Motivation