Ana Gueimonde-Canto is an Associate Professor in the Department of Business Organization and Marketing at the University of Vigo. She has a European Ph.D. in Management from the University of Vigo. Her research interests include tourism, inter-organizational relationships and value systems. Currently, she is studying tourism competitiveness and sustainability concepts in protected areas. Her research has been published in Journal of Cleaner Production, Journal of Business and Industrial Marketing, or Ocean Development & International Law.