GT 10.1 Retos de investigación en marketing turístico: El comportamiento del turista

Autor/a
Cristina State (Universidad de Estudios Económicos de Bucarest)
Coautor/es
DAN POPESCU (Universidad de Estudios Económicos de Bucarest)
Antonio García Sánchez (Escuela de Turismo de la UPCT)

Regardless of the position that is approached on (providers, or respectively receptors of specialized services), the tourism industry influences decisively our life. This, more so, how each of us want, in another place than what you usually call "home" to feel at least as well as comfortable, if not even more intimate than home.

Thus, professionals in this field have gone from simple courtesy, the simple act of "tourism" to something more lofty and also much more refined: they began to discover, to know, to understand and meet (not infrequently with a very high degree of anticipation) the wishes of each client, treating him not as a tourist or visitor, but as a king.

In Romania, although this can not be extended as having the level of generalization, the lack of professionalism of the human resources involved is unfortunately perpetuated and developed even through the existing legislative framework by the way it is defined the notion of "tourist" and not of the client.

In this context, we aim to identify the best measures to increase the level of professionalism in the Romanian tourism.

Palabras clave: profesionalismo, cliente, recursos humanos