Dr. Raquel Camprubí was lecturer at University of Girona form 2004 to 2010 and has been Associate Professor at University of Girona, since then. She completed her PhD in 2009, focusing on tourism image formation and relational networks. She graduated in Tourism at University of Girona and Maîtrise in Ingenerie et commercialisation des produits touristiques from University of Toulouse - Le Mirail. Her research interests cover destination management, tourism image and branding. She is member of the research group Organizational Networks and Innovation in Tourism (ONIT).